Why Business Leaders Should Act More like Artists - John Maeda & Becky Bermont - HarvardBusiness.org
Stereotypes abound about artists: they range from the mild ("they have fuschia-colored hair"), to the absurd ("they starve,"), to the disturbed ("they do things like uncontrollably peeing in the fireplace as depicted in the popular movie Pollock."). Granted I know artists with wild-colored hair and others who are certainly struggling to make ends meet, but they all choose to use the restroom. I've also met artists who are quite plain-looking and plain-acting CEOs, lawyers, stockbrokers, and scientists.
Even as someone who has worked to weaken some of the sillier stereotypes about creative types, I must admit that I've carried a few stereotypes around myself. In particular, I'd always believed that artists are much like the kind of geeks I grew up with at MIT — passionately focused on their work with little regard to their own physical or financial circumstance, and often more comfortable working as a lone constructor instead of as a collaborative player on a larger team. So when I observed RISD students exhibiting the classic "lone wolf" traits of this kind of "creative geek," my mental model was confirmed. But when I recently spoke with two RISD textile entrepreneurs in Chicago about this stereotype, my mind fortunately re-opened.
The three aha's I received from my conversation with partners Robert Segal and Alicia Rosauer were:
